ASJ Strategic Communications & PR

🧠 The Rise of AI‑Generated Content in Public Relations: A Digital Revolution for Strategic Communicators

Artificial Intelligence (AI) is no longer just a futuristic concept—it’s a transformative force driving the next wave of innovation in public relations and strategic communication. As organizations demand scalable, data-driven, and hyper-personalized messaging, AI-generated content is reshaping communication workflows. Tools like ChatGPT, Persado, and GrammarlyGO help brands craft real-time messaging across platforms.

According to Gallegos (2025), audiences still find AI-generated messages persuasive, even when labeled as such. This demonstrates how seamlessly AI mimics human tone and intent. The implications for PR professionals are immense—streamlining campaigns, enhancing cultural nuance, and leveraging AI for audience engagement and global reach.

As a media producer and strategic communicator, I believe ethical, human-guided AI use can power deeper authenticity, not replace it. At ASJ Strategic Communications & PR, we blend AI capabilities with human creativity to elevate purpose-driven storytelling and measurable impact.

🎧 Listen:

Marketing School Podcast — “Using AI Tools to Scale Creative Content”

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📽️ Watch:

Worldcom Group’s “Generative AI in PR”

Watch Now →

📊 Explore:

PriceWeber’s AI in PR Workflow Map (2023)

View Infographic →

🕰️ From Press Releases to Machine Learning: The Evolution of Content in PR

The shift from traditional press releases to AI-powered communication has been driven by the rise of digital publishing, social media, influencer marketing, and now large language models (LLMs). Early on, AI was used for basic monitoring and analytics—now it’s scripting social posts, adapting tone, and predicting audience sentiment.

Brandtzaeg (2018) emphasized how social media has altered journalistic norms and verification practices. Meanwhile, Hermida (2012) described “collaborative verification,” where audiences help confirm or reject information in real time.

At ASJ Strategic Communications & PR, we use these digital tools responsibly—never hiding AI use, always centering clarity and credibility. Whether integrating LLMs into PR campaigns or consulting on ethical AI strategies, we’re here to help mission-driven brands amplify their message with confidence.

🧵 Join the Conversation:

Twitter/X Thread: #AIinPR

Tag us @ASJStrategicPR and share how you’re using AI in communication.

📁 Tool:

PRSA’s AI Ethics Communication Toolkit →